Shinsegae Duty Free Unveils Curated Korean Trend Hub on Renovated 11th Floor of Myeongdong Flagship store

K-Trend All-in-One SEOUL, South Korea, July 19, 2025 -- Shinsegae Duty Free proudly announces the grand reopening of the fully renovated 11th floor at its Myeongdong flagship store, transforming it into a premier destination where over 100 curated brands and the latest trends converge for global travelers. This newly curated space features a distinctive lineup of most trendy and innovative brands across food, fashion, liquor, Character and k-pop goods, providing foreign visitors with a one-stop shop to experience Korean culture and trends. This renovation positions the