SINGAPORE, Nov. 25, 2025 -- In the past decade, social media marketing has undergone one transformation after another — from desktop-driven campaigns to mobile-first content, from post scheduling to algorithm-driven engagement strategies. Yet, even as the industry evolves, one critical gap has remained: marketers are still relying on desktop-based tools to manage platforms that were designed for mobile. GeeLark, a next-generation cloud-phone platform, is closing this gap and redefining how brands, creators, and agencies operate in a mobile-native world.

Traditional social media management tools are great for scheduling posts, tracking analytics, and engaging with comments, but they fall short where it now matters most — the mobile experience. They can't truly replicate what it's like to operate inside a mobile app, which makes them less effective in today's mobile-driven social media marketing landscape. Many of the fastest-growing social media platforms, especially TikTok, are designed to work best within their native mobile apps.

GeeLark bridges this divide by introducing cloud phones, fully functional Android devices hosted in the cloud. Each cloud phone behaves like a real physical smartphone, complete with unique device fingerprints and customizable geolocations. Through GeeLark, users can control hundreds of cloud phones at once at their will. Instead of being limited by desktop tools, they can run accounts directly in the mobile app and access app features that aren't available on the web or through APIs. Most importantly, they can generate the real behavioral signals that social algorithms rely on.

This innovation opens new possibilities for marketers who rely on mobile-native platforms like TikTok, Instagram Reels, YouTube Shorts, WhatsApp, or Telegram. With GeeLark, teams can manage dozens or even hundreds of mobile accounts simultaneously all from a single dashboard, without the hassle of owning or maintaining physical devices.

Beyond streamlined account management, GeeLark also acts as an end-to-end content engine, bringing creation, distribution, and engagement together in one platform. With integrated AIGC models like Veo3, Seedance, and Nano Banana, users can generate, edit, and manage content directly inside GeeLark without switching tools. And when it's time to publish, its RPA automation makes distribution effortless. It can auto-post across multiple accounts on any social media platform, but that's only the beginning. The system can also automate liking, commenting, logging in, and virtually any action that would normally be performed inside a mobile app.

With GeeLark, marketers can instantly launch new campaigns, share accounts and workflows with team members, automate repetitive tasks, switch between global regions, and amplify their content more effectively. This level of flexibility makes global testing simple, speeds up A/B experiments across different markets, and allows app-based campaigns to grow without the need for physical devices.

The rise of cloud phones marks more than a technical milestone; it represents a strategic evolution. As social media continues shifting toward mobile-native algorithms, real-time trends, and multi-region growth, marketers need tools built for this new reality. GeeLark marks a turning point: it's a platform that's not just supporting social media marketing, but redefining it.