[ 메디채널 황정호 기자 ] Cooperation with one of the world's most successful soccer clubs creates visibility among the largest sports fan base worldwide Melitta will be the exclusive coffee partner of Real Madrid for the next five years Extensive communications and marketing package agreed for the women's and men's teams MINDEN, Germany, Sept. 9, 2025 -- With the start of the 2025/26 season, the Melitta Group will be the official coffee partner of Real Madrid, one of the most successful soccer clubs in the world. Melitta will provide the Bernabéu, training ground and offices with
[ 메디채널 김장윤(JASON KIM) 기자 ] Don't miss any of these activities at the Finals Roadshow in Da Nang! DA NANG, Vietnam, Sept. 9, 2025 -- The League of Legends Championship Pacific (LCP) Finals Weekend is less than 2 weeks away! Teams are still battling for their chance to punch a ticket to Da Nang and secure their spot at Worlds. While the race to Da Nang continues, we wanted to give fans a preview of what to expect at the Tien Son Sport Center on 20 and 21 September! In partnership with FPT, VNGGames, Carry International, PlayBrain, and Arcanist, and proudly supported by M
SHENZHEN, China, Sept. 8, 2025 -- NAVEE, a global leader in smart mobility solutions, brings its innovative technology to the golf course with the Birdie 3 Series, featuring the Birdie 3X ($1,699) and Birdie 3 ($1,399). While launched last month, these electric golf carts remain highly relevant for golfers looking to upgrade their game with convenience and tech. They are now officially available in the US through the NAVEE Official Store and Amazon, making it easier than ever for golfers to enjoy smarter play. One of Birdie 3X's most compelling features is its Follow-Me mode, en
HONG KONG, Sept. 8, 2025 -- The Hong Kong Jockey Club is honoured to receive Level 4 accreditation, the highest level achievable under the Responsible Gaming Framework of the World Lottery Association (WLA), for a fifth time. The Club was the first organisation in Asia to receive Level 4 accreditation in 2011, and was successfully recertified in 2015, 2018, 2021 and again this year. The Club is also the first operator in Asia to receive this distinction five times in succession. This benchmark of excellence underscores the Club's unwavering commitment to promoting respon
[ 메디채널 황정호 기자 ] The City Skies Turn into a Race Circuit! Yoshihide Muroya, Patrick Davidson, and Aarron Deliu – the world's top pilots go head-to-head in an ultimate showdown above Osaka. OSAKA, Japan, Sept. 7, 2025 -- A brand-new form of motorsport has taken flight, transforming city skylines into racetracks. From Osaka's high-rise cityscape to Shibuya's iconic scramble crossing, AIR RACE X brings the impossible to life. By combining actual flight data recorded around the world with XR technology, the series overlays racing action directly onto real urban landscapes – creatin
Haierは、LALIGA、La Liga Portugal、Royal Moroccan Football Federationとの提携、およびATPツアー(ATP Tour)との契約更新により、世界的なスポーツ・パートナーシップ戦略を強化します。 ベルリン、2025年9月6日 -- 大手家電ブランドの世界小売販売量で首位を走るHaierは本日、Liverpool Football ClubおよびParis Saint-Germainとの複数年にわたるグローバル・パートナーシップを発表しました。この契約により、世界で最も多くのフォロワーを持つサッカー・クラブ2つと、ユーザ中心のイノベーションで知られるブランドが結びつくことになります。 本日、IFAベルリンにおいて、両クラブの幹部がHaierに加わり、Haierの新しいブランド戦略の発表に立ち会い、世界的なパートナーシップを発表しました。この提携により、Haierはスタジアム、デジタル、小売のタッチポイント全体で活動を展開し、特別なファン体験を提供し、試合当日のエネルギーを日常生活に取り込む共同ブランドのスマートホーム製品の開発に取り組んでいきます。 「世界で最も称賛されている2つのチャンピオンクラブ、Liverpool Football ClubとParis Saint
Unveiling of TCL ECORA™ bridges culture, technology, and sustainability creating a new way to upcycle ceramic waste while increasing durability BERLIN, Sept. 6, 2025 -- TCL is proud to host a ground-breaking showcase at IFA 2025, marking its first appearance since becoming an official Worldwide Olympic and Paralympic Partner. The event will spotlight TCL's latest innovations, highlighting how the company will elevate experiences for fans and athletes worldwide through the transformative power of technology. TCL's presence at IFA features a range of products spann
하이얼은 또한 라리가, 라리가 포르투갈, 모로코 왕립축구연맹과의 파트너십 체결, ATP 투어와의 계약 갱신을 통해 글로벌 스포츠 파트너십 전략을 한층 강화 베를린 2025년 9월 6일 -- 글로벌 주요 가전 브랜드 소매 판매량 1위를 기록하고 있는 하이얼(Haier)이 오늘 리버풀 FC, 파리 생제르맹과 다년간의 글로벌 파트너십 체결을 발표했다. 이번 계약을 통해 전 세계적으로 가장 많은 팬을 보유한 두 명문 구단은 '사용자 중심 혁신'으로 잘 알려진 브랜드와 손잡게 됐다. 오늘 IFA 베를린에서 양 구단 경영진은 하이얼과 함께 새로운 브랜드 전략을 공개하며 글로벌 파트너십을 발표했다. 하이얼은 이번 파트너십을 통해 경기장, 디지털, 소매 유통 등 여러 마케팅 활동을 전개할 예정이다. 또한 팬들을 위한 특별 체험 프로그램을 제공하고, 경기 당일의 열기를 가정에서 느낄 수 있도록 공동 브랜드 스마트 가전 제품 출시도 모색하고 있다. 하이산량(Haishan Liang) 하이얼 그룹 이사회 부회장 겸 사장은 "세계적인 명문 챔피언 구단인 리버풀 FC와 파리 생제르맹과의 파트너십을 통해 우리의 스포츠 마케
[ 메디채널 황정호 기자 ] By partnering also with LALIGA, La Liga Portugal, the Royal Moroccan Football Federation and with the renewal of the agreement with the ATP Tour, Haier reinforces its global sports partnership strategy. BERLIN, Sept. 5, 2025 -- Haier, ranks first in the global retail volume of major home appliance brand sales, today announced multi-year global partnerships with Liverpool Football Club and Paris Saint-Germain. The agreements unite two of the most followed football clubs in the world with a brand known for user-centred innovation. Today at IFA Berlin, exe
BERLIN, Sept. 4, 2025 -- Acemate , a sports-tech innovator dedicated to improving sports lives with AI, today unveiled the Acemate Tennis Robot at IFA 2025, the world's first AI-powered tennis robot capable of true rally play. Engineered for players of all levels, from beginners to seasoned competitors, Acemate brings an authentic, human-like rally experience to courts worldwide, forever changing the way tennis is practiced. Visitors to IFA 2025 can find Acemate at booth #H1.2-164, Messe Berlin. Human-Like Rally Powered by dual 4K binocular cameras and advanced